Fruitality

Fruitality, a health-focused juice and smoothie bar by The Wright Group, opened in November 2024 in Terminal 2 of Dublin Airport. Offering made-to-order juices, smoothies, açaí bowls, and wholesome grab-and-go options, the concept caters to airport users seeking fresh, nourishing choices on the go.

The project involved the design and fit-out of a wellness-oriented space that reflects Fruitality’s commitment to healthy living. Working closely with the appointed designers, our team helped bring the brand’s vision to life—incorporating natural finishes to create a calm, welcoming atmosphere within the busy terminal. Efficient service counters and preparation areas were installed to support quick, streamlined service, while digital menu displays and wellness-themed signage enhanced the overall customer experience.

Operating in an airport environment brought unique challenges. All materials and equipment had to meet strict security standards, and works were carefully scheduled to minimise disruption to daily airport operations. Existing structural and utility constraints within the terminal also required adaptable, creative solutions to maintain both function and design integrity.

The completed space has been met with positive feedback and now contributes to a more diverse and health-conscious food offering at Dublin Airport, reinforcing Fruitality’s position as a modern, wellness-driven brand.